Potatoes For Good: How McCain and its social business Campo Vivo help smallholders in Colombia

Almost 50% of Colombia’s rural population still live in poverty and have no chance to build up assets – such as land ownership, technical support or irrigation. Putting thriving communities at the heart of its strategy, McCain decided to launch the social business Campo Vivo to tackle this issue.
In the last episodes, we talked about social procurement and how companies buy from social businesses. Today, we want to feature a special version of social procurement. With us is Christian Garcia, Managing Director ANDEAN at McCain. He is responsible for the social business Campo Vivo which was launched by McCain in 2015 with the support of Yunus Social Business. It supports smallholder farmers in Colombia through technical assistance, stable prices, and digital training. Almost 50% of Colombia’s rural population still live in poverty and have no chance to build up assets – such as land ownership, technical assistance or irrigation. Putting thriving communities at the heart of its strategy, McCain decided to launch Campo Vivo to tackle this issue. 

In this episode, Christian talks about his journey with Campo Vivo, the challenges involved and success they have celebrated. Juliana Galvez Gerente, our Director for Corporate Partnerships in Colombia, is co-moderating this session.

Links
Campo Vivo: https://campovivo.co/
Video of Campo Vivo: https://www.youtube.com/watch?v=PnvCfHbEBN8
Yunus Social Business: https://www.yunussb.com/
McCain: https://www.mccain.com/

Learn more about the other social business initiatives by McCain, such as:
Bon et Bian, social business in France: https://www.youtube.com/watch?v=Nl8QpDCMI1M
Moulat L'Kheir, social business in Morocco: https://www.youtube.com/watch?v=TRrjGxNB6RA

Unusual Pioneers by Yunus Social Business