Food for Thought: How Nutrivida, a social business by FIFCO, battles malnutrition in Costa Rica

Today, we bring you an inspiring story about an extraordinary woman, Gisela Sanchez. Having experienced poverty herself growing up, she understood the realities of families at the base of the pyramid. With hard work and a beautiful mind, she rose up the ranks at FIFCO, a leading mid-cap company in Costa Rica. And when she heard about the concept of social business, she hunted down our co-founder Muhammad Yunus to convince him to build a social businesses together with her company. What started seven years ago, is now a sustainable business that serves the underprivileged with affordable, fortified food. In many ways, malnutrition is a key contributor to poverty. Globally, 149 million children under 5 are estimated to be stunted (too short for their age) and 45 million are estimated to be too thin for their height. Malnutrition leads to severe deficiencies in a child’s ability to learn, leading to lower education, little income opportunities and thus a spiral of poverty. And ultimately, 45% of deaths among children under 5 are linked to undernutrition.
Today, we bring you an inspiring story about an extraordinary woman, Gisela Sanchez. Having experienced poverty herself growing up, she understood the realities of families at the base of the pyramid. With hard work and a beautiful mind, she rose up the ranks at FIFCO, a leading mid-cap company in Costa Rica. And when she heard about the concept of social business, she hunted down our co-founder Muhammad Yunus to convince him to build a social businesses together with her company. What started seven years ago, is now a sustainable business that serves the underprivileged with affordable, fortified food. In many ways, malnutrition is a key contributor to poverty. Globally, 149 million children under 5 are estimated to be stunted (too short for their age) and 45 million are estimated to be too thin for their height. Malnutrition leads to severe deficiencies in a child’s ability to learn, leading to lower education, little income opportunities and thus a spiral of poverty. And ultimately, 45% of deaths among children under 5 are linked to undernutrition.

Links
FIFCO: https://www.fifco.com
Nutrivida: https://www.nutrivida.co.cr
Yunus Social Business: https://www.yunussb.com
Unusual Pioneers by Yunus Social Business