Changing Mindsets: Kantar's Foundational Sustainability Survey and how it changes our perception of the conscious consumer

Corporates often struggle with deeply understanding their customers needs. This is especially true when it comes to issues of sustainable consumption and the so-called "conscious consumer". Kantar's data driven approach helps companies to discover trends and to deepen their understanding of the market in order to act on sustainability and social responsibility. They are able to show companies how to cater to the individual needs of vulnerable groups and minorities. Jonathan Hall, Kantar's Partner for Sustainability, gives tangible recommendations for meaningful marketing and transformational products.
Corporates often struggle with deeply understanding their customers needs. This is especially true when it comes to issues of sustainable consumption and the so-called "conscious consumer". Kantar's data driven approach helps companies to discover trends and to deepen their understanding of the market in order to act on sustainability and social responsibility. They are able to show companies how to cater to the individual needs of vulnerable groups and minorities. Jonathan Hall, Kantar's Partner for Sustainability, gives tangible recommendations for meaningful marketing and transformational products.

Links
Kantar: https://www.kantar.com
Foundational Sustainability Survey 2021: https://www.kantar.com/campaigns/sustainability-the-european-story
Yunus Social Business: https://www.yunussb.com
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